The media business is becoming increasingly digital

Development of digital products greatly depends on customer expectations, while great emphasis is also laid on user convenience. All products and services need to be accessible and convenient to use in various smart devices. For this, digital outputs of all products are regularly upgraded. In 2021, several upgrades were carried out throughout the Group. With its revamped image, Delfi made a full transition to a new platform, thereby completing a major project Delfi 2.0. Õhtuleht Kirjastus launched a new digital package with crosswords and memory games as complementary products, and in addition various topical portals were launched, such as money, child, women, home, etc. Lithuania Delfi launched a digital subscription project M360 primarily aimed at professional use; Delfi Latvia launched a revamped subscription package Delfi+ which includes several products.

With more restrictions, the economy was not shut down in 2021 as the year before, but they still impact the Group’s outdoor advertising companies and ticket businesses. At the same time it could be seen that advertising customers have adjusted to the situation and the growth of the advertising business demonstrates that the majority of companies have managed to become more digital, opened up or adjusted their trading patterns to e-channels and the advertising need has been restored.

Podcasts made strong headway in 2021. Delfi with more than 50 programme formats is the market leader in its field in Estonia. During the coronavirus crisis, video podcasts also became popular, by today Delfi has permanently moved some of its podcasts to a video form. In terms of functionality, Delfi has developed, for example, stories that are familiar from Instagram. Delfi Tasku programmes can be listened to in all major applications such as Spotify, iTunes, Soundcloud, Google podcasts, Castbox, etc. Audio will undoubtedly remain in our focus both in the form of the podcasts as well as making articles in an audio format. In the background, development of the voice recognition robot is underway that would help automate this work.